IKEA and Marimekko launch the BASTUA collection uniting Nordic design and self

IKEA and Marimekko launch the BASTUA collection, which is inspired by Nordic nature, wellness, and self-care rituals. The limited-edition collection consists of 26 products with vibrant prints, ranging from furniture to glassware and textiles. The collection will be available globally starting this March.

The BASTUA collaboration journey unites IKEA home furnishing knowledge with Marimekko's art of printmaking to celebrate the pleasure and joy of self-care rituals. The collection name "BASTUA" is a term used to describe sauna in Småland, a region in Southern Sweden where IKEA was founded. Self-care rituals and Nordic sauna were a starting point for the collection, and it is designed to be embraced whether you are enjoying time by the lake over warm summer months or winding down after a long day with your favourite self-care rituals.

"Collaborating with Marimekko was a natural choice for IKEA as we are both committed to enabling a better everyday life at home, and with the BASTUA collection, it begins with focusing on wellness first," says Henrik Most, Creative Leader at IKEA. "The collaboration encapsulates the sensations of endless summers and the simple and aesthetic beauty of Nordic nature in furniture and accessories for the home."

The BASTUA collection spotlights the bold and beautiful patterns reflective of nature and the environment of sauna and marks the first time that Marimekko designs a set of prints exclusively for a brand collaboration. Marimekko's mission is to empower people to be happy as they are and bring joy to their everyday lives through bold prints and colours. One of the focal point prints is inspired by the large, decorative rhubarb leaves that sometimes grow next to sauna buildings in Finland and is displayed on many items including the iconic FRAKTA bag.

"Capturing the essence of Marimekko's Finnish roots and its connection to the historic origins of sauna culture was a fundamental part of the design journey and the creation of the BASTUA prints," says Rebekka Bay, Creative Director at Marimekko. "Marimekko is committed to bringing joy to the everyday lives of people with its bold prints and designs, and we are excited to see this come true in collaboration with IKEA," she adds.

The collection consists of a variety of items ranging from furniture, glassware, and textiles with vibrant prints. The robes, towels and the first-ever sauna bucket are items one would traditionally use when enjoying a sauna, while the other items are encouraged to be used before or after a sauna ritual whether it's enjoying a light meal, a cushiony soft seat to feel more grounded, and ways to create a more calm atmosphere such as lighting the BASTUA candle which is infused with aromas ranging from elderflower, rhubarb and sweet vanilla.

The BASTUA collection also comprises of items inspired by Nordic furniture design. The classic side table complimented with the versatile and coordinated trays and glassware in the collection let you add a spark of Nordic joy to your everyday snacks – wherever you choose to enjoy them. It's a clever feature as the BASTUA tray fits perfectly on top of the side table. The collection also features a bench which is perfect for moments of solitude and is equal parts sturdy and stylish.

"Nordic furniture design has always been characterised by clean lines and simple constructions that focus on function," says Mikael Axelsson, Designer at IKEA. "The BASTUA side table is my take on this heritage as it is made of birch veneer and with a high edge that keeps things in place."

Learn more about the journey of creating the BASTUA collection

The BASTUA collection will be launched in select IKEA markets this March 2023 and will be sold while supplies last. Please contact your local market to learn about product availability.

About Marimekko

Marimekko is a Finnish lifestyle design company renowned for its original prints and colours. The company's product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2021, the company's net sales were EUR 152 million and brand sales of the products worldwide amounted to EUR 376 million. Globally, there are roughly 150 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 410 people. The company's share is quoted on Nasdaq Helsinki Ltd. marimekko.com

About IKEA

IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.

About the IKEA franchise system

The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.

About Inter IKEA Group

Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.

IKEA BASTUA sauna bucket

IKEA BASTUA bag and towels

IKEA BASTUA leaf shaped tray

IKEA BASTUA glass jug

IKEA BASTUA side table

IKEA BASTUA shower curtain

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