Cheers to Success: Growlers Market Forecasted to Reach US$ 726 million by 2033, Riding the Wave of Craft Beer Enthusiasm

According to FMI's analysis, the growlers market is projected to grow at a CAGR of 2.7% during the forecast period. By the end of 2033, the market size is expected to increase from US$556.2 million in 2023 to US$726 million.

The use of growlers is anticipated to rise in the coming years, driven by changing beer consumption patterns. Consumers in both developed and developing countries show a preference for more expensive and specialized alcoholic beverages, supporting the growth of the growlers market.

Shifting customer tastes, particularly among the younger generation, are expected to have a significant impact on the industry. There is a growing demand for new products that offer distinctive tastes, freshness, and excellent quality. Additionally, as developing countries expand and living standards rise, the market's potential is expected to extend further.

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Alcohol manufacturers are capitalizing on the thriving market by supplying artisanal beers and offering consumers a variety of options. The consumption of craft beer is expected to continue increasing in the coming years.

This growth in craft brewing, particularly among middle-class consumers, has led to a significant uptick in the demand for growlers, which can be attributed to the cultural experience they provide. The availability of upscale styles, designs, and sizes of growlers is expected to drive market growth throughout the forecast period.

Key Highlights of the Growlers Market:

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